I am a bit old fashion and romantic when I come to think of the way the F.1 cars were unveiled each year by the Formula One Teams. I have been to some Launches in the past: Jordan, Ferrari, Benetton, Renault, Lotus, Force India.. and enjoyed the different shows that accompanied the announcement and the technical aspects of each event. Today the strength and power of the new media have convinced Team principals to review the formats and utilize the web as a launching platform. Ah, what a shame..I kind of liked the immediate sharing of those moments with the people sitting next to me…Now I am forced look at the photos from a distance and read later what my friends have to say….missing the action !
New F.1 car launches a little boring now..
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